Telekomunikacja Polska: Weneckie Kanały

Challenge
The second reveal of a campaign communicating neostrada tp together with television was based on an intelligent word game. While travelling through the Venice channels in TV spot together with his family Zbigniew Zamachowski admires TV channels offer being available via Neostrada.

Results
The statistics show that we fulfilled a duty and achieved the goal – the concept of the page appeared to be a success. Untlill the end of 2008, 750 000 users visited the website, playing the game almost 3 million times.

Execution
The task which was put in front of Argonauts agency had a double nature. The interactive production had to comply not only with creative concept prepared by Testardo agency but also remember about splendor of Venice architecture and not to concentrate on such at the same time. The main task was to inform a potential consumer about the details of the offer.

We decided that after very ambitious and demanding “Revolution tp” site the target group requires a dose of relaxing game this time. The advergaming was our choice. We created a game being compact with creative concept of TV spot where player becomes a gondolier and avoid obstacles placed in Venice channel, in order to collect all of 32 channels available in Neostrada offer.

The page looked very simple at the first glance but was quite a big production challenge. How to create a game that will be interesting enough so can be finished with satisfaction? How to minimize the time of the loading the game while using video element at the same time being the animated background of the game? How to create the exact 3D replica of Venice in extremely short period of time?