Telekomunikacja Polska: Bezpieczne Media

Challenge
In September of 2008 TP SA launched a social campaign “Safe Media”. Its purpose was to inform the parents about dangers connected with using modern media by their children. TP SA created a printed guidebook composed of four parts: Internet, television, mobile and stationary phone.

Execution
To strengthen the message of the internet campaign we created a video presentation on the website, where actor Zbigniew Zamachowski is the guide. In close cooperation with the film production department of Grey Gorup we invented the scenario and coordinated works at this particularly demanding production set. Thanks to Zbigniew Zamachowski’s talent the material is of a very high quality.