Grupa Handlowa: Prima Guaranesa

Challenge
Many of us when waking up feel like doing anything, especially going to work. Together with our Client Prima S.A. we decided to challenge this kind of attitude.

Execution
FilmClub Prima – newly created website for Prima Guaranesa coffee, consisted of 6 animated flash games, where each hero had serious problems with confronting the reality. The task for our users was to support each hero with a help of a mug with Prima Guaranesa Coffee. Each game a ranking and players were rewarded with prizes for the best results.

Results
Through all the year the data base of users was getting stronger. Our contests gathered more than 20 000 of participants. The e-mail addresses were use for the e-mailing communication need, the subtle game branding was meant to educate about the product and our brand. Once the FilmClub was closed it turned into the informative website, where we also included the online survey checking among users what are their most popular reason for having a coffee, in order to explore further marketing opportunities.