Totalizator Sportowy: MultiMulti

Challenge
In 2009 Totalizator Sportowy faced several serious changes. MutliLotek became MultiMulti and it was a second rebranading after Zdrapki . The aim of those actions was to refresh the image of the Lotto brands in order to get to the younger and wider public. We needed also to educate the consumers about the new games’ rules that might have looked difficult at the first sight. Argonauts was responsible to bring this new image into the web and create tools that would communicate all the changes and new brands’ key message "You decide, You choose" - in the friendly and entertaining way.

Execution
The most important element of the communication was a new website – www.multimulti.pl. that gathers all the most important pieces of information. Website’s host is a cartoon hero (based on Paweł Olreański figure) who talks about the Lotto Guide Through the new MultiMutli Rules. Virtual drawing and a flash game also are meant to explain the new rules more in detail but add entertainment and fun.