Grupa Handlowa: Heineken Open'er Festival

Challenge
New Heineken strategy also included creation of Brand new informative site for Open’er Festival sponsored by Heineken Music. It was aiming to be in line with actual standard for creating HTML websites. Created in 4 weeks, was launched in March 2009 at opener.heineken.pl

Execution
The sites has several functional amenities, such as browser of the ticket’s sales points or “how to get on Festival” route creator based on Google Maps. In terms of content it included all the festival’s artists news and other such as (access, festival town, camping, ticket purchase), galleries from previous editions and fresh new line-up news, presented on site just few minutes after its declaration.

Rezults

The site become second biggest Open’er news feed site. Till the first day of festival it was visited by 190 000 UU, making almost one million page views.